GRA collaborated with Playa Bowls corporate on the development of a prototype design and layout aimed at advancing the brand’s identity and customer experience. This initiative required close coordination with corporate leadership to craft a fresh, forward- thinking concept that would set the tone for future locations. The new design enhances Playa Bowls’ signature beach-inspired aesthetic, integrating dynamic textures, natural elements, and an optimized layout that streamlines operations while fostering an inviting atmosphere. By reimagining key architectural and interior features, this prototype represents a progressive step for Playa Bowls, blending its vibrant roots with a vision for continued expansion.
Led the Design of 150+ Playa Bowls locations Nationally
